INSUBCONTINENT EXCLUSIVE:
Paperless Post, the design-first invitations service, has today announced the launch of a new product called Flyer.Flyer is meant to be a
more lightweight invitation, for events like a BBQ or a casual birthday as opposed to a formal event.The idea started when Paperless Post
curated sets of images, GIFs, colors, layouts and text animations that aim to capture the vibe of your shindig
These pieces can be mixed and matched to convey exactly what the user is intending and no more.Flyer was also built mobile first
Remember, Paperless Post launched in a desktop world back in 2009, and has worked to make the more formal Cards product a mobile friendly
not necessarily an email product
While Paperless Post Cards require an email address to send and receive, Flyer simply opts for a web address, letting users send via text,
post on social media, send via email, or send through another messaging client.Flyer launches with six different vibes, and will be offered
That said, Hirschfeld sees the opportunity to layer in premium features and Vibes to the Flyer product in the future.Paperless Post has
raised just under $50 million with lead investors including RRE and August Capital.
