INSUBCONTINENT EXCLUSIVE:
Lily AI, a startup focused on using deep learning to help brands better convert customers through emotionally tailored recommendations,
announced this morning that it has raised a $12.5 million Series A led by Canaan Partners
million, according to Crunchbase data.The round caught our eye for a few reasons
That company, which also sports a focus on the sartorial, went public in 2019
(Ibrahim has also dropped by A Technology News Room from time to time, including here.) To see the investor lead an early round in a
company operating in a related space was notable.And the technology that co-founders Purva Gupta (formerly Eko India and UNICEF) Sowmiya
Chocka Narayanan (formerly of Box) have built is neat
A Technology News Room first covered Lily back in 2017 when it raised $2 million from NEA
enterprise offerings in early 2018.So what does Lily AI do and what is it selling to large retailers? An e-commerce power-up.How it
online shop, it would probably help consumers find what they want, and help the store sell more at the same time
service works in three steps, starting with tech that can pull out myriad more attributes from items in a catalog; the more variables you
have the more you can know about any particular product
is just what venture investors love to see.One final thing
During our call, I asked Gupta about privacy
After all, her company is pairing consumer preferences with other information for the benefit of a brand
In our discussion about how her startup protects customer privacy, she said something interesting that I asked her to expand on
Lily AI with the goal of helping customers look and feel their best
