Just Spices, the German spice mix startup, raises €13M Series B

INSUBCONTINENT EXCLUSIVE:
The round is led by Five Seasons Ventures and Coefficient Capital, with Bitburger Ventures also joining.A direct to consumer play, Just
developed based on the sales and customer feedback data the startup is amassing.The second, launched in 2018, is recipe-driven, offering 27
fresh ingredients required to complete the dish
feedback loop, Just Spices says it has built a vibrant, active digital community of home cooks
More than 60% of its sales are generated online, and the company claims to be one of the most followed spices brands in Europe (on social
media)