Casper files to go public, shows you can lose money selling mattresses

INSUBCONTINENT EXCLUSIVE:
E-commerce phenom and D2C bright light Casper has filed to go public.The New York-based company that raised nearly $340 million while
includes a $100 million placeholder figure for its possible capital raise.The company will need the money, as it loses money and burns cash
That worked out to growth of 42.6% in the year.Over the same two periods, Casper lost $73.4 million and $92.1 million on a net basis,
in 2019
favor, its operating cash burn is slowing
From $84.0 million in 2017 to $72.3 million in calendar 2018, Casper slowed its operating cash consumption further in 2019, to just $29.7
slowing growth and stiff losses using regular accounting methods (GAAP) could strain its valuation
(49.6% in the first nine months of 2019), the firm spent over 73% of its gross profit last year on sales and marketing costs
That figure indicates that Casper spent heavily to generate growth, growth that came in at about 20% so far in 2019, as reported.That fact
its 2018 tally looking at the first three quarters of that year (-$57.5 million) in 2019 (-$53.8 million).InvestorsCasper has raised from
IVP, Lerer Hippeau, Target and New Enterprise Associates
The firm raised seed capital back in 2014 along with a Series A
Lerer and NEA were most active back then, looking at its funding history.The company raised $55 million more in 2015, and a far-larger $170
million in mid-2017
And one that will impact a host of startups that both compete directly with Casper or operate in a different vertical with a similar
business
Get hype.