INSUBCONTINENT EXCLUSIVE:
figure something out, namely the tradeoffs that D2C unicorn (and soon to be public company) Casper faces as it seeks to balance growth and
The faster a company grows, generally speaking, the lower its profitability
In reverse, companies that grow more slowly can focus on wringing profits from existing operations
Companies that grow quickly while generating profit are rare (the Zooms of the world).The tension between growth and profit is so well-known
and understood that startups are held to a rule regarding the pair, called the Rule of 40
(In the post-WeWork IPO era, get used to hearing about this sort of thing more often.)
