INSUBCONTINENT EXCLUSIVE:
capital will fuel the next phase of growth as the German company has entered scale-up territory
Buying the latest gadgets to then rent them out is pretty capital intensive, after all.Operating in Germany and Austria, with other markets
The idea is that it offers a more sustainable form of consumption, since items can have several owners during their lifespan, and can be
more cost effective, depending on your penchant for the latest consumer electronics.As well as targeting consumers direct, offering
subscriptions via its own website, Grover also partners with major electronics retailers
This sees it essentially become a form of point-of-sale finance by letting consumers rent the item they were considering buying, with the
option to purchase it outright later.The company says it is currently present in the online-channels of eight leading European electronics
retailers and in more than 500 brick-and-mortar stores across Germany
It is hoping to build on this go-to-market strategy in 202.In addition, Grover plans to expand its B2B offering to meet continued demand
It also says it will continue to develop its e-mobility category, with the aim of making future micro-mobility vehicles accessible to
consumers on a flexible monthly basis.
