Insurify raises $23M Series A to add new coverage varietals, boost its marketing efforts

INSUBCONTINENT EXCLUSIVE:
The venture-backed insurance world is more than the Lemonades and MetroMiles of the world
One such company, Cambridge-based Insurify, is out today with a new venture round that greatly expands its capital base.The startup, which
had accepted just $6.6 million over two rounds before its latest investment, has raised $23 million in a Series A led by MTECH Capital and
VIOLA FinTech
Prior investors MassMutual Ventures and Nationwide took part in the new investment
an accident years ago
The startup wants to bring the buying of insurance more firmly into the digital world
Today, Insurify completes 65% of its new policies online, and provides pre-loaded information to carriers when it passes a consumer over to
lets users manage multiple policies in one place.New capital A Technology News Room asked Zacharia why she decided to raise capital now
other types of insurance, she said
choose
Why MTECH and VIOLA as lead investors? Zacharia emphasized venture partner selection as key, also highlighting the experiences and expertise
of each firm (insurance with MTECH, and fintech with VIOLA).It will be fascinating to see what happens at the meeting point of new capital,
an operating marketing engine and an expanding set of products
Presumably Insurify can grow like heck from that confluence of factors