INSUBCONTINENT EXCLUSIVE:
Placer.ai, a startup that analyzes location and foot traffic analytics for retailers and other businesses, announced today that it has
closed a $12 million Series A
The round was led by JBV Capital, with participation from investors including Aleph, Reciprocal Ventures and OCA Ventures.The funding will
SaaS platform gives its clients real-time data that helps them make decisions like where to rent or buy properties, when to hold sales and
promotions and how to manage assets.Placer.ai analyzes foot traffic and also creates consumer profiles to help clients make marketing and ad
It does this by collecting geolocation and proximity data from devices that are enabled to share that information
data and does not collect personally identifiable data
It also does not sell advertising or raw data.The company currently serves clients in the retail (including large shopping centers),
Ben-Zvi says Placer.ai wants to differentiate by providing more types of real-time data analysis
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