INSUBCONTINENT EXCLUSIVE:
Small Door, a veterinary services membership startup, today announced the grand opening of its NYC location at 15 Seventh Ave
Small Door soft-launched the space in November of 2019.The vet startup first came onto the scene in April of 2019 with a $3.5 million seed
round led by Lerer Hippeau Ventures, with participation from Primary Venture Partners and Brand Foundry Ventures
Flatiron Health founders Nat Turner and Zach Weinberg, Warby Parker co-founders Dave Gilboa and Neil Blumenthal, and Sweetgreen founders Jon
Neman, Nic Jammet and Nat Ru also invested.The company is taking a fresh approach to veterinary services by offering a membership program,
not unlike One Medical.
Part of the problem with vet services is that veterinary practices are often overworked and underpaid
This can translate to long waits for patients, short visits and a low quality of professional life for veterinarians themselves
Through a membership model, Small Door believes it can give vets more time with their pet patients and decrease wait times considerably for
patients and their owners.The company has also rethought healthcare space itself
For example, the waiting room is spread out and designed with little nooks to keep animals happy and unthreatened by their fellow patients
while waiting.Different membership tiers get users access to different features
For dogs, the base tier ($12/month) offers same or next-day appointments, priority access to specialists and 24/7 virtual care
The Premium tier ($75/month) offers two annual exams, core vaccinations, an annual blood panel and other preventative care like deworming,
The Premium Plus Tier ($89/month) offers everything in the premium package alongside a 12-month supply of both flea and tick preventative
treatment as well as a 12-month supply of heartworm preventative treatment.For cats, plans range from $8/month to $74/month, with similar
offerings.Small Door was set up as a Public Benefit Corporation, identifying Small Door vets and pets as key stakeholders in the business
Suicide is a growing problem among vets, who often deal with mounting debt, compassion fatigue, difficult hours and even more difficult
customers.Since its soft launch, 55% of Small Door customers are millennials and 70% of customers are women, according to founder Josh
