INSUBCONTINENT EXCLUSIVE:
again.Montreal-based Unito is building software that helps these platforms communicate with each other so teams can keep their favorite
tools without bringing the company to a crawl
The startup has just closed a $10.5 million Series A round led by Bessemer Venture Partners with participation from existing investors
their job.For Unito, the challenge is convincing startups that are paying for more subscription tools than ever that they need another tool
to make sense of what they already have
Unito CEO Marc Boscher tells A Technology News Room that company leaders are already having to deal with impassioned pleas for adopting or
pouring money into SaaS products built for specific workflows
saying that the firm was attracted to Unito after seeing how the product allowed teams to choose their own tools, something that was
becoming more critical amid the proliferation of vertical-specific SaaS products
GitHub, Basecamp, Wrike, ZenDesk, Bitbucket, GitLab and HubSpot.
