Kidtech startup SuperAwesome raises $17M, with strategic investment from Microsoft’s M12 venture fund

INSUBCONTINENT EXCLUSIVE:
venture fund, M12
Others participating in the round include existing investors Mayfair Equity, Hoxton Ventures and Ibis, along with other angels.To date,
SuperAwesome has raised $37 million in outside investment.SuperAwesome has been tapping into the need for more kid-friendly technology on
children
advertising, social engagement tools, authentication and parental controls
Spin Master, Nintendo, Bandai, WB, Shopkins maker Moose Toys, WPP, Omnicom, Dentsu, Niantic and Wildworks, among others.Today, the company
Protection Rule) and GDPR-K in the E.U., as well as other laws in major markets like China, Brazil and India
In the United States , for example, the FTC has slapped apps like Musical.ly (now TikTok) and YouTube with record fines for violations of
Last year, the company pulled in $55 million in revenue and is on track for $80 to $90 million in revenue in 2020, Collins told A
strategic investment
team to the M12 portfolio