ManoMano raises $139 million for its home improvement e-commerce platform

INSUBCONTINENT EXCLUSIVE:
French startup ManoMano is raising another mega round of funding
The company operates an e-commerce website for DIY, home improvement and gardening products
Bpifrance and Kismet Holdings are also participating
The company announced another significant funding round back in April 2019
While the company is still mostly active in France, its other markets (Spain, Italy, Germany and the U.K.) now represent a third of sales
figures.ManoMano is betting on three different pillars to differentiate its e-commerce platform from other, more generalist platforms
First, the company works directly with third-party retailers and take care of logistics as part of the Mano Fulfillment service
Given that the marketplace focuses on a niche, ManoMano could beat competitors who also have a fulfillment service.Second, ManoMano has
At any time, you can start a conversation with Manodvisors
In 2019, customers had 1 million conversations with Manodvisors
Anybody can become a certified expert and get some revenue from the startup.Third, ManoMano wants to expand beyond hobbyists with ManoMano
Pro
Barcelona and Bordeaux.