INSUBCONTINENT EXCLUSIVE:
sales, each with its own unique approach
There is an alternative trend, though, and today a customer experience automation company called ActiveCampaign, catering not just to large
enterprises but small and medium businesses too, has raised a large round of funding to build out its own one-stop-shop model
It includes the tools to run email and messaging-based marketing campaigns; marketing automation across sites and events; and sales and
CRM.The Chicago-based company is today announcing that it has closed a Series B of $100 million, money that it will use to invest in
building out new technology and to expand internationally
The funding is being led by Susquehanna Growth Equity, with PE firm Silversmith Capital Partners also participating.ActiveCampaign is not
of the more interesting and successfully bootstrapped of them at some point turn to VC and private equity when it comes to needing an extra
boost to move beyond what has become its natural growth rate.In the case of ActiveCampaign, it had a taste of what a little outside
investment could do in the last few years: Jason VandeBoom, founder and CEO of ActiveCampaign, said the company has seen its annual
it provides a less fragmented approach to businesses interested in building in some digital marketing or sales tools into their outreach and
for what ActiveCampaign provides is a basic one: Whether you are an online retailer or any business that wants to expand its audience or
make sure to stay connected to the one you already have, you need tools to reach users, figure out what they want to see from you and
connect in a relevant way.VandeBoom added while there are no specific plans for acquisitions that can be discussed now, the funding also
spirit of all-in-one platforms, its value also lies in how many other things its users can plug into using ActiveCampaign.The company has
themselves from more than 300 possible apps that can be integrated, including Shopify, Square, Facebook, Eventbrite and Salesforce.With this
His existing roles on the boards of Workfront, WhiteSource, XebiaLabs and Allocadia speaks to interesting potential strategic partnerships
