INSUBCONTINENT EXCLUSIVE:
challenge for organisations: how best to make sure that what gets used is up to date and in keeping with how you want it to be used.Today a
Frontify, a startup originally founded in Switzerland and now co-headquartered in New York, has raised $22.3 million in funding to continue
its international expansion and to continue developing technology for its SaaS platform, which lets organisations create image repositories
The company had previously raised $8.3 million in 2018
Frontify has been around since 2013, but this round comes on the heels of some strong growth: the company now has more than 2,500
opportunity in the market: It started out by providing a repository to customers, a way for them to organise and update brand assets in an
easy way and then integrate that into their websites
That in itself was useful since the kind of ordering and managing needed for that was not necessarily what those businesses would have
already had in place and would have needed more dedicated time for product to build from the ground up, and that led to a number of outdated
EQT Ventures, in a statement
The Frontify team has built a delightful product, enabling everyone to access the most up-to-date brand assets as and when they need to, and
communications professionals
And now the company is moving deeper into the next stage of how brand assets get used by providing tools to help with projects using said
While companies start to invest more and more into their brand, starting with a purpose, they are looking for sophisticated tools that fit
perfectly into their existing ecosystems, which will eventually enable anyone at a company to create branded content easily
This element of trust people want for their brands has become very complex with the large number of touchpoints
We see kind of consolidation in the market going on, combined with the strong demand from all industries, we see the need of brand
create a way to track where and when those brand assets are getting used, and conversely to figure out when outdated logos and other assets
Given the millions that businesses and other organisations spend on the efforts to create the designs and logos in the first place, tracking
to make sure they actually get used, and used the right way, seems a logical step.
