INSUBCONTINENT EXCLUSIVE:
Last year, when co-founders Danny Steiner and Krista Berlincourt debuted Kensh? Health, their directory and information service for holistic
unverified pseudo-scientific claims alongside longstanding holistic practices, Steiner and Berlincourt focused on the verified and
verifiable claims coming out of the medical community.The two founders and their Los Angeles-based team amassed a group of healthcare
Some estimates from industry organizations like the Global Wellness Institute put the dollar value of the industry at roughly $4.2 trillion,
encompassing everything from medical tourism to personalized and complementary medicine.The complementary medicine component alone is a $360
Berlincourt, a former public relations professional who launched the business after turning to holistic medicine to treat her chronic
says Berlincourt.While the service is currently free, both Berlincourt and Steiner say there are obvious paths to making money that the
company will explore after it builds out a solid base of users
For the first time, Medicare and Medicaid are now officially covering acupuncture as a verified treatment option for certain conditions, the
