INSUBCONTINENT EXCLUSIVE:
Maze wants to reinvent usability tests by letting you turn design prototypes into tests in just a few clicks
before shipping an update to make sure everything works fine
The startup just raised a $2 million funding round and launched a couple of new features.Since I first covered the company, Maze founders
Jonathan Widawski and Thomas Mary still have the same vision
The company wants to empower designers and turn them into user-testing experts
With Maze, you can turn your InVision, Marvel or Sketch projects into a browser-based user test.You can then share a link with a group of
users to get actionable insights on your upcoming design changes
Everything works in a web browser on both desktop and mobile.After running a testing campaign, you get a detailed report with a success rate
(how many people tapped on all the right buttons to achieve something in your app), where your users drop off, polling results and more.That
product has been working well, attracting 20,000 users working for IBM, Greenpeace, Accenture, BMW and more.Now, Maze also supports Figma
Figma as their main design tool.Maze has also added a feature that should be particularly useful for companies that are just starting with
The startup can put together a testers panel for you.This is completely optional and you can just stick with your monthly
software-as-a-service plan and work with your own panel
But it provides a good end-to-end experience if you want to centralize all your user testing needs under one roof.Maze has also raised a $2
Amplify Partners is leading the round, with existing investors Seedcamp and ParTech also participating
Business angels in this round include Eric Wittman, the former director of Operations at Adobe and COO at Figma; Peter Skomoroch, the former
head of AI Automation - Data Products at Workday; and Datadog CEO Olivier Pomel.
