INSUBCONTINENT EXCLUSIVE:
Millennials are tired of being drunk, but are locked into a culture that puts alcohol at the center of professional events and
outside-of-work gatherings
way to party, starting with a 15% ABV (alcohol by volume) citrus and flower-flavored aperitif
For comparison, most hard liquors are between 35 and 45% alcohol
two bottles per month for $63 or one bottle per month for $35
Haus will also begin a wholesale initiative with bars and restaurants in New York, San Francisco, Portland, Seattle and Denver.The genesis
Woody, an experienced winemaker, identified a loophole that allows distributors to ship alcohol direct-to-consumer if the product is made
mostly from grapes and is under 24% alcohol
Not only could a beverage be distributed straight to buyers, but it can be done with transparency, including ingredients and nutrition facts
as a chance to grow not only an early community of stakeholders, but customers
Helena equates their fundraising process to more of a crowdfunding approach than a traditional VC round, with over 10 funds and 100
individual investors contributing
Raising capital meant crowdsourcing a community of people who believed in what they were building and were willing to seed it into their own
Some angels included Casey Neistat, former CEO and chairman of Campari Gerry Ruvo, Away co-founder Jen Rubio, Superhuman founder Rahul Vohra
and Yelp co-founder Russell Simmons.Contributing funds include Combine, Haystack Ventures, Homebrew, Shrug Capital, Resolute Venture
Haus plans to retain its community around its trendy party beverage with discounts and events, bolstered by editorial content in the future
determined if aperitifs could win over wine and liquor lovers at a macro scale
But Haus thinks that with a trendy product and hyper-engaged community, they can leverage this loophole to change the way we gather
Starting with how we drink
