INSUBCONTINENT EXCLUSIVE:
Insticator, a startup helping publishers add to their content elements like polls, quizzes and suggested story widgets, has made its first
audiences engaged and bringing in new ad revenue (which is split between Insticator and the publisher)
brought up the concern that so much of the discussion has moved out of the comments section and onto social media, Dugow responded that
products, Squawk-It comments (which you can see below the article here) are monetized through advertising
But Dugow noted that the ads run above the comments, rather than interrupting or distracting from the comments themselves.The financial
terms of the acquisition were not disclosed
Dugow said the entire 13-person Squawk-It team (headquartered in New York but with an engineering team in Kiev) has joined Insticator, and
that the product has already been rebranded as Insticator Comments.
