INSUBCONTINENT EXCLUSIVE:
Berlin-based company is announcing that Moritz Werner has joined as chief commercial officer (CCO), and Roger Hassan has joined as chief
operational officer (COO)
Werner will be responsible for revenue related activities across all markets, while Hassan will be responsible for the cost side of the
business including all operations.Both recruits will report to Tier co-founder and CEO Lawrence Leuschner
The leadership team also comprises Matthias Laug, co-founder and CTO, and Alex Gayer, CFO
the coming months.Hassan, 38, most recently served as CEO of London-based Echo, the U.K.-based medication management and repeat prescription
app recently acquired by McKesson (owners of Lloyds Pharmacy)
Previously, he was COO International of HelloFresh, the now publicly traded meal-kit company where he spent nearly 4 years establishing the
operations and supply chain expertise across 10 markets.Werner, 38, joins from the Boston Consulting Group, where he has worked for more
Most recently, he held the role of Partner and Managing Director for its corporate venture builder BCG Digital Ventures
In 2011, he founded 21Diamonds, a mass-customisation jewelry company funded by Rocket Internet, which was acquired in 2019.(Fun fact: Julian
subsidiary of Bosch and backed by BCG Digital Ventures.)
