INSUBCONTINENT EXCLUSIVE:
MoEngage, a San Francisco and Bangalore-based startup that helps firms better understand their customers and improve their engagement, has
raised $25 million in a new financing round as it looks to grow its network in North America and Europe.The Series C was led by Eight Roads
F-Prime Capital, Matrix Partners India and Ventureast also participated in the round
The six-year-old startup, which is an Alchemist alum, has raised about $40 million to date.MoEngage offers a product that allows clients to
gain deeper insights into the way their customers or users are engaging with their apps and websites
interview with A Technology News Room.These insights, all displayed on one dashboard, could be very useful for firms to retain their
personalized notifications
The firm would now know how often you use their app and at what time you tend to avail their service
works with a number of major firms in North America, Europe and Asia
Some of its clients include Deutsche Telekom, CIMB Bank, Travelodge, Samsung, McAfee, Vodafone, retail chain Future Retail, ride-hailing
service Ola, budget-hotel operator OYO, grocery delivery startup Bigbasket and music streaming service Gaana.In total, Dodda said his
operating officer at Indian ride-hailing startup Ola, in a statement.MoEngage, which competes with a handful of startups including
India-based Clevertap, will infuse the fresh capital to find more customers in North America and Europe, and scale its product operations,
journey capabilities, industry-best channel reachability and top-notch customer support
