Former Krux and Salesforce execs raise $15M for their marketing data startup Habu

INSUBCONTINENT EXCLUSIVE:
Marketing startup Habu is emerging from stealth today and announcing that it has already raised $15 million in Series A funding.The company
comes out of super{set}, the startup studio created by Krux founders Tom Chavez and Vivek Vaidya
many marketing tools struggle to integrate data from the major digital ad platforms
another marketing platform
to deliver personalized marketing
platforms like Google and Facebook
just requires a level of sophistication
from Ridge Ventures
And although Habu is only launching publicly today, it already has customers in the CPG and media industries.Update: An earlier version of