INSUBCONTINENT EXCLUSIVE:
Soylent, the once high-flying Los Angeles-based meal replacement startup that has raised $72.4 million in financing from investors
including Google Ventures, Lerer Hippeau and Andreessen Horowitz, has shaken up its executive team.This week, the company announced in a
the milk alternative company Califia Foods and at Oberto Foods, so he knows consumer packaged brands.Crowley came to the company with grand
ambitions to revitalize the Soylent brand and product line
The company had introduced a line of snack bars to complement its line of powders and drinks, while updating its drink line with a nootropic
beverage containing caffeine and supplements supposedly designed to boost cognitive performance in addition to providing a meal
awarded $25,000 to a few food startups working there.Now, only a year later, the Food Innovation Lab is shuttered and Soylent has moved to a
The company declined to comment on the news or its new strategy.In some ways, Soylent may suffer from being a progenitor of an investment
thesis which has passed it by
When the company launched in 2013, it was a fairly novel idea to start a new food brand, as Rhinehart notes in the blog post announcing the
executive change:Soylent started as a movement
Today, innovative food companies are performing record-breaking IPOs, new retailers are raising massive growth rounds, and food,
agriculture, and ingredient technologies are some of the most disruptive startups in the ecosystem
We are renewing our commitment to being transparent, authentic and science-driven, all while putting the customer first
To do this we are going to re-focus on our core products
We will be improving our current product line as well as bringing some truly innovative ideas off the shelf and into the market, and we will
be improving our prices by focusing on quality over quantity when it comes to distribution and marketing.
