This co-op wants to put money back into patients’ hands

INSUBCONTINENT EXCLUSIVE:
Too often, people are asked to give away their insights and time for free
Jen Horonjeff, founder and CEO of healthcare startup Savvy, knows this first hand and is trying to change that by applying a cooperative
model to her business.As an infant, Horonjeff was diagnosed with juvenile idiopathic arthritis
Since then, she has been diagnosed with a number of autoimmune conditions
design, she says
In that area, work centers on trying to fit the world to people with different abilities, rather than the other way around
they were never talking with them
And what they were talking about were not the same priorities as the patient communities that I was part of
When they kept coming back to me, that was really a signal of a diversity issue, since I am white with a Ph.D
communities
This is where the idea for Savvy was born.