INSUBCONTINENT EXCLUSIVE:
New Delhi: While the zero brokerage model is catching up fast in the retail equity broking industry, Ashishkumar Chauhan, head of one of the
the discount broking firm is the leading brokerage firm in the industry.In a bid to grab a larger share of rapidly growing discount-broking
market for securities, retail-focused stockbroking firms have introduced similar products in recent times to raise their game.
Last year,
brokerages such as Axis Direct and Angel Broking came up with discount broking offerings, alongside their existing products in an attempt to
lure customers away from established discount brokers
They are also offering research services bundled with these products.PayTM Money, the investment and wealth management arm of mobile payment
platform Paytm, is also launching its discount broking platform soon.Separately, Chauhan said the currency trading segment and bond trading
segments were doing well on BSE.
He added that BSE was moving towards higher-margin verticals such as bonds and MSMEs (medium, small and
