Rippling starts billboard battle with Gusto

INSUBCONTINENT EXCLUSIVE:
Remember when Zenefits imploded, and kicked out CEO Parker Conrad
the billboard operator Clear Channel Outdoor
Gusto sells HR, benefits and payroll software, while Rippling does the same but adds in IT management to tie together an employee identity
50-person staffs
They responded to the cease - desist order in Shakespeare-style iambic pentameter.Our billboard struck a nerve, it seems
chill
Your software fell a little short
enterprise vendor
The letter concludes with the implication that Gusto should drop the cease-and-desist, and instead compete on merit:So Gusto, do not fear
our sign
this whole thing was slick or funny, but it comes off a bit lame and try-hard
These are far from 8 Mile-worthy battle rhymes
Gusto itself has grown to become a large-scale company, we have different needs than many of our customers and transitioned to
hatchet.At least they found a way to make the HR industry interesting for an afternoon.