INSUBCONTINENT EXCLUSIVE:
Despite the rapid growth of e-commerce in India, Southeast Asia and other emerging markets, the vast majority of retail transactions there
still happen offline in small stores that also serve as neighborhood hubs.The central role these stores play in their communities led GGV
Capital to develop what the firm refers to as its mom-and-pop shop investment thesis
This means backing startups that help small retailers digitize operations, tap into better supply chains and serve as delivery points in
markets where logistics and online payment infrastructures are still developing
in under this thesis include B2B e-commerce platform Udaan and Telio, bookkeeping app KhataBook and social commerce startup Shihuituan (also
across countries and understanding why they are different from a historical and social perspective
During his career, Tung has observed e-commerce develop in markets including the United States, China, Japan, Taiwan, India, Southeast Asia
Offline shopping habits, population density, transportation infrastructure and credit card penetration all played a factor in how e-commerce
It just fulfills the same needs with a different method
