INSUBCONTINENT EXCLUSIVE:
for posting collages and more to Instagram Stories, Snapchat, and more.Rather than keeping Chroma Stories around, Twitter will be splitting
the Chroma Labs squad up to work on its product, design and engineering teams
Chroma Labs team writes on its site
[Update: Twitter confirms this is an acquisition, not just and acquihire of the team as it first appeared, though Chroma Stories is shutting
It refused to disclose the terms of the acquisition, but said all seven employees of Chroma Labs are coming aboard
The team will be working on the Conversations division at Twitter, and the deal is meant to boost its talent, leadership, and expertise for
serving public discussions
A Twitter spokesperson also confirms that Chroma will shut down its .business and future versions of the app will not be available.]Founded
in late 2018, Chroma Labs had raised a seed round in early 2019 and counted Sweet Capital, Index Ventures, and Combine VC as investors
filters, holiday themed frames, and snazzy collage templates to make your Storie look special amidst the millions posted each day
Sensor Tower estimates Chroma Stories had 37,000 downloads to date
visual storytelling, Twitter could give its text-focused app some spice
Better ways to lay out photos in tweets could make Twitter more beautiful and less exhausting to sift through
The Chroma Labs talent might make it the real-time gallery for art and design as well.[Update 3:05pm Pacific: Twitter confirms that this is
a full acquisition of the Chroma Labs company, not just an acquisition as we originally printed.]
