INSUBCONTINENT EXCLUSIVE:
said.Shogun was designed to support those brands
Taylor and his co-founder Nick Raushenbush created the first product in 2015, and they treated it as a side project at first
jobs (Taylor was working as a software engineer at Y Combinator) and devoted themselves to it full-time.The company now has 11,000
customers, including MVMT, K-Swiss and Leesa
And today, Shogun is announcing that it has raised a $10 million Series A, led by Initialized Capital, with participation from VMG Partners
infrastructure needed to operate a store online, while Shogun focuses on the actual experience of the customer visiting that
store.Meanwhile, website builders like Squarespace and Weebly (owned by Square) have introduced e-commerce features, but Taylor suggested
pointed to the fact that it creates progressive web apps that should be as fast and smooth as a native app.Brett Gibson, general partner at
Initialized Capital and a Shogun board member, made a similar point in a statement:For DTC brands competing against goliaths like Amazon,
Shogun Frontend now gives them features and capabilities once only reserved for enterprise companies
