INSUBCONTINENT EXCLUSIVE:
Tyler Haney, the founder and chief executive of activewear label Outdoor Voices, has stepped down, the company confirmed for us this
afternoon.The Business of Fashion, which first reported the news, said the transition follows a previously unreported capital injection from
Voices to a new position as Founder
We have raised another round of financing from our current investor group to support our growth and expansion moving forward
Tyler will remain a member of the Board of Directors and will assist with the search for a new CEO
for luxury homes and real estate properties where he has served as president for the last six years, according to his LinkedIn profile.BoF
cites executive turnover as an earlier indicator that not all was well within the company, suggesting that mismanagement was one factor that
Nike and Under Armour veteran Pamela Catlett joined the company a year ago as president but left months later.Retail legend Mickey Drexler,
aside, according to BoF, Outdoor Voices has had trouble replicating the kind of excitement that met its earliest offerings, including
flattering, color-blocked athleisure wear, like leggings, sports bras, tees and tanks.The company has since rolled out an exercise dress
terrycloth jogging pants that are less distinguishable from other offerings in the market, have apparently failed to boost sales.Indeed,
But certainly, as with a growing number of direct-to-consumer brands that have been encouraged by their backers to open real-world
Outdoor Voices now has 11 locations around the United States , including in Austin, LA, Soho in New York, Boston, Nashville, Chicago and
head-to-head with very powerful, very entrenched and endurably popular brands, including Nike and Adidas
While Outdoor Voices is still in the fight, the shoe and apparel giants have vanquished plenty of upstarts over the years.What happens next
BoF says she still owns 10% of Outdoor Voices and will remain engaged with the company in some capacity.Featured above, left to right, Emily
Weiss of Glossier and Tyler Haney of Outdoor Voices at a 2017 Disrupt event.
