INSUBCONTINENT EXCLUSIVE:
As Indian startups begin to make inroads in the world of SaaS, Microsoft has taken notice
The American tech giant today launched 100X100X100, a program aimed at business-to-business SaaS startups.Microsoft said Monday that
100X100X100 will bring together 100 companies and 100 early and growth startups
opportunities for startups
of Microsoft India, in a statement.Each startup participating in the program will also have access to prospective customers at Microsoft
industry and customer events
actively helping startups in India, sponsoring countless events and bandying out a range of goodies including thousands of dollars of credit
to use their cloud platforms.The idea is simple: If the bets work, these startups are already a customer and their solutions could be
beneficial to several tens of thousands of other customers
success of firms such as Freshworks, valued at $3.5 billion, and CleverTap
Since SaaS startups are not building hardware, or disbursing loans, they often have the best profit margin.Shekhar Kirani, a partner at
Accel, told A Technology News Room in a recent interview that his biggest frustration was not seeing many more entrepreneurs build SaaS
Godard Abel, chief executive of business marketplace G2, said that India was already among the top five nations for active participations
for development of new business services.As for Microsoft, expect several more announcements this week as its chief executive, Satya
