INSUBCONTINENT EXCLUSIVE:
Since the introduction of cinema roughly 130 years ago, audiences have gathered in large theatres to watch moving images projected from the
digital in recent years, there's only so far projected light will take you in terms of colour accuracy and contrast.Now, Samsung has
partnered with Hoyts to bring Australians the next evolution in cinema technology, announcing the launch of the country's first Onyx Cinema
LED screen in Sydney.What is Onyx Cinema LED?The Onyx screen is essentially a huge 4K LED display that's 14-metres in size
Thatmeans it carries all of the technology's inherent benefits, such as exceptional brightness, increased colour accuracy and deep
blacks.The screen can also display true HDR images and boasts a peak brightness level of 146fL, which Samsung says is "nearly 10 times
greater" than what standard projector technologies are capable of.Samsung's put together a little video that goes into greater detail about
flagship location in Moore Park's Entertainment Quarter, while a second location is set to open at Hoyts Highpoint in Melbourne next
(yet) have to pay a premium to experience the new cinema tech
(There's no word on whether that might change in future, but given modern cinemas' penchant for charging extra for anything slightly out of
globe, including Los Angeles, Beijing and Zurich.bEM4zAb9FNMN2WVQU8jbXM.jpg?#
