INSUBCONTINENT EXCLUSIVE:
Stem, a startup that helps independent musicians get paid, is expanding with a new financing program called Scale.
Co-founder and CEO Milana
Rabkin Lewis described the company core offering as a way for collaborators to &memorialize the split& of the proceeds from a song — once
they&ve uploaded a track, Scale can automatically handle splitting the payments among those collaborators
It also offers a broader suite of tools, including revenue data, to help musicians manage the financial side of their careers.
However,
Rabkin Lewis noticed that some musicians on Stem were starting to &graduate& by signing a deal with a record label, usually because they
needed capital: &Sometimes that was money for marketing, sometimes it was money for production, sometimes it was the cost of going on
tour.
With Scale, Rabkin Lewis and her team are trying to offer something better — a way for musicians to get access to the money they
need without having to sign a restrictive contract
The payment terms are transparent; they&re calculated as a percentage of monthly revenue, with musicians able to adjust how much money they
take and how quickly they want to pay it back.
Plus they&re able to maintain creative control and full ownership of their master recordings
AndStem says these advances are better from a tax perspective, because they&re classified as a merchant credit advance that only gets taxed
as money is actually earned.
Money might not be the only thing a musician needs, but Rabkin Lewis (a former agent at the United Talent
Agency) said that marketing and other services that were once the sole domain of record labels are now available through independent
And Stem already helps connect artists to those specialists through its Stem Direct membership program.
While Scale is officially launching
today, Stem has already been testing the program with select artists
Rabkin Lewis said the advances vary from $2,500 to $250,000, with most of them in the $50,000 to $100,000 range, and payback periods ranging
from four to 18 months.
Artists who have already participated in the program include Brent Faiyaz, Justine Skye and Lil Donald.
Rabin Lewis
added that there a &huge white space& when it comes to offering financial services to ''the creative class.
In the future, I&m excited to be
thinking about how artists can collateralize their music,& she said
&You should be able to take out money against your music to be able to finance your recording studio, or finance your child studies
I want to be the platform that understands what it means to be a creative professional and be able to provide the best-in-class services to
these people that other segments of workers have access to.
Stem raises $8M to get music artists paid more seamlessly
