INSUBCONTINENT EXCLUSIVE:
conglomerate.
But Brazil and Indonesia, which contribute 6% and 5% each, respectively, will be stronger in 2020, it said
For the Anglo-Dutch consumer giant, emerging markets generate about 60% of total turnover but average growth in these markets has fallen to
5-6% in past five years from 8-10% earlier
compared with 15.7% growth a year ago, according to Nielsen, which said the rural slowdown has bottomed out and demand will stabilise in
2020.
Over the past decade, sales of branded daily needs in the nation of 1.3 billion people have increasingly relied on the rural
hinterland, home to more than 800 million people, whose purchase behaviour is largely linked to farm output.
In the past two years, rural
demand, which accounts for about a third of the market and had been outpacing urban sales, was hit by lower farm incomes and liquidity
Rural markets grew 5.2% in the December quarter compared with 7.4% for urban centres, according to Nielsen.
Consumption lacks meaningful
catalysts to spark a revival in calendar 2020, BNP Paribas said in a report based on the analysis of December quarter performance at a wide
The maker of Surf and Dove said the laundry business has seen double-digit growth, but market share and penetration in the soaps segment
The company, during its earnings announcement last month, said it could increase price tags on soaps by 5-6% during the March quarter due to
