INSUBCONTINENT EXCLUSIVE:
A new startup called Notivize aims to give product teams direct access to one of their most important tools for increasing user engagement
— notifications.
The company has been testing the product with select customers since last year and says it has already sent hundreds of
thousands of notifications
And this week, it announced that it has raised $500,000 in seed funding led by Heroic Ventures .
Notivize co-founder Matt Bornski has
worked at a number of startups, including AppLovin and Wink, and he said he has &so many stories I can tell you about the time it takes to
change a notification that deeply embedded in your stack.
To be clear, Bornski isn''t talking about a simple marketing message that part of
Instead, he said that the &most valuable& notifications (e.g
the ones that users actually respond to) are usually driven by activity in an app.
For example, it might sound obvious to send an SMS
message to a customer once the product they&ve purchased has shipped, but Bornski said that actually creating a notification like that would
normally require an engineer to write new code.
There the traditional way that these things are built: The product team specs out that we
need to send this email when this happens, or send this SMS or notification when this happens, then the engineering team will go in and find
the part of the code where they detect that such a thing has happened,& he said
&What we really want to do is give [the product team] the toolkit, and I think we have.
So with Notivize, non-coding members of the
product and marketing team can write &if-then& rules that will trigger a notification
And this, Bornski said, also makes it easier to &A/B test and optimize your copy and your send times and your channels& to ensure that your
notifications are as effective as possible.
He added that companies usually don''t build this for themselves, because when they&re first
building an app, it ¬ a rational thing to invest your time and effort in when you&re just testing the market or you&re struggling for
product market fit.& Later on, however, it can be challenging to &go in and rip out all the old stuff& — so instead, you can just take
advantage of what Notivize has already built.
Bornski also emphasized that the company isn''t trying to replace services that provide the
&plumbing& for notifications
Indeed, Notivize actually integrates with SendGrid and Twilio to send the notifications.
The actual sending is not the core value [of what
&We&re improving the quality of what you&re paying for, of what you send.
Notivize allows customers to send up to 100 messages per month for
After that, pricing starts at $14.99 per month.
The steady march of low-code and no-code solutions into the product management and marketing
stack continues to unlock market velocity and product innovation,& said Heroic Ventures founder Michael Fertik in a statement
&Having been an early investor in several developer platforms, it is clear that Notivize has cracked the code on how to empower
non-technical teams to manage critical yet complex product workflows.
OneSignal raises $7M for its free push notification tools
