INSUBCONTINENT EXCLUSIVE:
Alternative and holistic healthcare seekers in the Los Angeles area have a new service they can turn to in WellSet, the listing platform
that launched on Tuesday.
Through the service, customers coming off the company existing waitlist can access its marketplace for finding
acupuncturists, massage therapists, functional medicine practitioners, craniosacral therapists, nutritionists, life coaches and holistic
therapists.
WellSet will serve up practitioners based on a users& health concerns, as well as the price, location and type of practice on
offer.
The company takes a 30% referral fee for its first booking and a 3% booking fee for future appointments booked through its platform
It also provides backend services like intake form management, insurance management and other logistical offerings, according to co-founder
Tegan Bukowski.
Co-founder Sky Meltzer and Bukowski began working on the company two-and-a-half years ago, according to Bukowski
A former Yale-educated architect who worked for the starchitect Zaha Hadid, Bukowski founded the company because of her own experience with
While in school she suffered through frequent trips to the hospital for what was an undiagnosed &mystery illness,& which she eventually
treated holistically.
For the first 10,000 people to sign up for the company waitlist, WellSet is offering a $20 credit for the first
session booked on the platform, once WellSet launches in their city
So far the company has roughly 7,000 practitioners on the service and enough providers to launch in at least five major markets
Its deliberate rollout strategy will see the company opening its virtual doors in New York and San Francisco in the coming months.
The Los
Angeles-based company was founded by Bukowski, who serves as co-founder and chief executive officer
Meltzer, the company executive chairman and co-founder, was the former chief executive of the yoga company Manduka
Rounding out the team is Hanna Madrigan, a former Pinterest employee who now serves as the chief operating officer.
The company is backed
by investors including Kleiner Perkins, Broadway Angels (a female-focused Silicon Valley investment firm) and Kelly Noonan Gores, writer,
producer and director of the documentary &Heal.
There a small holistic healing community growing in Los Angeles
Gwyneth Paltrow Goop is by far the best funded of these new companies, but startups like Kensho Health are making their presence felt, as
well.
Kenshō Health publicly launches its ‘antithesis of Goop
Increasingly, holistic healing and functional medicine are seen as
viable options for certain types of chronic conditions
The Centers for Medicare and Medicaid recently added acupuncture as a reimbursable treatment — opening the door to the possibility that
other conditions may be covered by the government and private insurers.
