INSUBCONTINENT EXCLUSIVE:
The overhaul at Dixons Carphone continues with the promotion of Mark Allsop to Chief Operating Officer and the appointment of Ed Connolly as
Chief Commercial Officer.Allsop was recruited by the company late last year to head up a new consolidated technology that brought together
IT, eCommerce, data management and security teams.He was previously Chief Digital Marketing and Information Officer at Merlin Entertainment,
This brand brought together the eCommerce and digital customer experiences for Merlin properties, including Alton Towers, London Eye and
Madame Tussauds.Under his new remit, Allsop will also be responsible for physical stores and contact centres as part of the wider
He will take up his new role in May and current COO Alan Ritchie will leave the business in June after 11 years of service.Separately, Ed
Connolly has been hired as Chief commercial Officer, replacing Steve Ager who has taken up a position outside the company
Steve and Alan for their important contributions to Dixons Carphone over many years
We look forward to building on their hard work and successes as we continue with the transformation of the business in our vision to help
A saturated market and longer refresh cycles are lowering contract renewal rates, making SIM-Only tariffs and SIM-free handsets more
relationship with operators so they are more sustainable and believes that combined with plans to improve its technology, train staff and
offer credit services, the firm can revitalise its mobile business and drive online sales.
