INSUBCONTINENT EXCLUSIVE:
With just over one month to go until its official launch date, the short-form, subscription streaming service Quibi has closed on $750
million in new financing, according to a report in the company private PR firm The Wall Street Journal.
The company declined to disclose
exactly who invested in the new round (which is always a great sign) and didn''t comment on how the new investment would effect the company
valuation.
Chief Executive Officer Meg Whitman told the Journal that the new financing was made to ensure that the company would have the
financial flexibility and runway to build a long-term business, but it likely that companies as diverse as Brandless and WeWork said the
same thing about their goals when raising capital, as well.
According to the story in the WSJ, the company new investment contains both
existing investors, like the Alibaba Group and Hollywood Studios, along with WndrCo, the investment firm and holding company launched by
Quibi co-founder and Hollywood mogul Jeffrey Katzenberg.
To date, Quibi has raised $1.75 billion.
While the company touts its original
approach to storytelling, and its list of marquee talent developing series for the app, the emphasis on short-form has been tried beforeby
other companies (notably TechCrunch own parent company)… and the results were less than promising.
The idea that people need to consume
short-form stories instead of … maybe just hitting the pause button… is interesting as an experiment to see what kinds of narratives or
reality show-style entertainment needs to live behind a paywall rather than on YouTube or TikTok.
Perhaps Quibi will win with its slate of
reality and narrative shows (which, to be honest, look pretty fun)
The big names that Katzenberg and co-founder Meg Whitman promised are certainly on offer in the roster that is helpfully synopsized in a
recent Entertainment Weekly article about the company programming.
Quibi, unlike some of the streaming services that it going to compete
with, doesn''t have a back catalog of titles to tap to pad out the service, so it coming to market with a whopping 175 shows in its first
year with 8,500 episodes, which run no longer than 10 minutes.
When it launches, there will be 50 shows on offer from the service
A lot depends on the reception of those shows
While many of the titles seem compelling, there are only a couple that seem to have the appeal to break through to the audience that Quibi
hopes it can reach, and that will be willing to shell out money for its subscriptions.
The service is also hoping to differentiate itself by
dropping new episodes daily — rather than weekly releases common on network television or the season-long binges that Netflix
encourages.
The app itself seems to be fairly undifferentiated from the services available from other streamers
As we wrote when the company launched pre-orders for its app in February:
Much has been made about Quibi potential to reimagine TV by taking
advantage of mobile technology in new ways, but the app itself looks much like any other streaming service, save for its last app store
screenshot showing off its TurnStyle technology.
The app appears to favor a dark theme common to streaming apps, like Netflix and Prime
Video, with just four main navigation buttons at the bottom.
The first is a personalized For You page, where you&re presented a feed where
you&ll discover new things Quibi thinks you&ll like.
A Search tab will point you toward trending shows and it will allow you to search by
show titles, genre or even mood.
The Following tab helps you keep track of your favorite shows and a Downloads tab keeps track of those
you&ve made available for offline viewing.
Otherwise, Quibi interface is fairly simple
Shows are displayed with big images that you flip through either vertically on your home feed or both horizontally and vertically as you
move through the Browse section.
The company does promote its TurnStyle viewing technology in its app store description, though it doesn''t
reference the technology by name
Instead, it describes it as a viewing experience that puts you in full control
&No matter how you hold your phone, everything is framed to fit your screen,& it says.
In vertical viewing mode, it also introduces controls
that appear on either the left or right side the screen — you choose, based on whether you&re left or right-handed.
Quibi did not formally
announce the app was open for pre-order.
The startup, founded by Jeffrey Katzenberg, is backed by more than a billion dollars —including a
recently closed $400 million round.
Despite the doubt surrounding its success, Quibi managed to sell out of the initial $150 million in
available advertising for the service first year.
Whether it as big of a hit with potential subscribers as with advertisers remains to be
The service could still become the Mike Bloomberg campaign of streaming media — a lot of money and no discernible result.
