INSUBCONTINENT EXCLUSIVE:
Social networks are in for a rude copyright awakening
licenses from rights holders for all content on their platform
But it could hurt influencers and creators whose clips and remixes might be blocked or have their revenue diverted
Pex then lets them negotiate licensing with the platforms, request a take-down, demand attribution and/or track the consumption statistics
It has collected a database of over 20 billion audio and video tracks found on YouTube, Facebook, Instagram, TikTok, Twitch, Twitter and
tackling the problem of getting remixes and multi-song DJ sets legalized for streaming on services like Spotify, to some success
The $11.3 million-funded Dubset does fingerprinting of 45 million tracks from over 50,000 rights holders down to the second so the artists
behind the source material get paid.Pex has come a long way from when CEO Rasty Turek tried to build a Shazam for video
record labels and other rightsholders in what two sources close to the deal say is an acquisition priced between $25 million and $50 million
Instead of just working with rightsholders, the fresh tech can plug directly into big platforms and instantly identify copyrighted audio and
visual files as short as one second
It can even suss out cover versions of songs via melody matching, as well as compressed, cropped and modified variations
revenue.The Attribution Engine earns money by facilitating the licenses and payments between platforms, rightsholders and creators
The hope is that by creating a simpler path to cooperation and revenue sharing, more rightsholders will make their content accessible for
use on social networks or in remixes
Senior VP of Digital Rights for Pex
doing it purely for the purposes of mix and remix content
European Union states have until June 21, 2021 to implement Article 17 with local laws
beginning of the age of the remix
TikTok has proven how recontextualizing a song or vocal track with new visuals can create chains of jokes and content that go massively
The app productizes the Harlem Shake phenomenon, whereby people promote their own takes on a piece of content, drawing attention to the
original and all the other versions
