INSUBCONTINENT EXCLUSIVE:
BMW will not bring the iX3, the automaker first electric crossover, to the United States , the latest automaker to shift its EV strategy to
Europe and China.
BMW told Automotive News, the first media outlet to report the change, that at this time, it doesn''t have plans to bring
iX3 to the United States market
The change is notable because the iX3 is based off of the X3, the most popular BMW model in the United States
The BMW iX3, which will be
manufactured in China, is scheduled to come to market in the first half of 2021.
BMW unveiled the iX3 concept at the Auto China 2018 show in
The automaker is targeting the United States , Europe and China for its broader EV strategy
However, the realities of the United States market, where automakers with the exception of Tesla have faced a tepid response to EVs, mixed
with stricter emissions regulations in Europe, are now hitting home for BMW.
BMW isn''t the only automaker to pull back plans to bring
upcoming electric vehicles to the United States Mercedes-Benz has delayed the United States launch of the electric EQC SUV by a year
The EQC is now scheduled to come to the United States in 2021.
Volkswagen has also tweaked its sales strategy for its upcoming ID electric
The company will keep its compact hatchback, the ID.3, out of the United States Instead, VW plans to bring the ID.4, (otherwise known as
Crozz) to the United States , although even this vehicle will first launch in Europe.
