Ricoh's new startup to focus on ultra-compact 360-degree selfie camera

INSUBCONTINENT EXCLUSIVE:
There are plenty of 360-degree cameras available today, but it seems like we're going to get another one
called Vecnos to focus on making a new 360-degree camera that will "reinvent the selfie".Details about the Vecnos-branded camera are slim at
the moment, although the company has said the product will be launched some time this year
All we know of the as-yet nameless camera are some of its design aspects.The pen-shaped camera looks rather like a Neuralyzer from the Men
In Black movies (as Wired rightly describes it), but unlike that fictional device, this wand-like shooter is meant to keep your memories
safe
if you're a fan of the Men In Black movies (Image credit: Vecnos / Ricoh)Nothing else is known about the upcoming camera but, when it is
released, it will be entering a saturated market with plenty of competition from the likes of the GoPro Max and the Insta360 One X
But the selling point for the Vecnos camera would be its size.Everything about the upcoming camera looks like it's been miniaturized
is evident from the above video, the camera will work with a mobile app so users "can easily enhance and share their images and videos on
social media platforms"
If the image quality can compete with anything that is already available on the market, the new camera might even become a very convenient
live streaming tool.The idea behind setting up a new operation is to separate Ricoh's existing portfolio of B2B products from a new range
of consumer products under the Vecnos brand, which will be led by Ricoh veteran Shu Ubukata, the man behind the Theta series of 360 cameras
"We are part of Ricoh, but Ricoh decided we should be very independent like a startup company."According to the Wired's report, Vecnos
will be focusing on a range of easy-to-use consumer cameras with a pleasing aesthetic, rather than the clunky cameras available today.From
what little we've seen, we can't wait to try out the upcoming Vecnos selfie camera and have a little fun along the
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