INSUBCONTINENT EXCLUSIVE:
Leaks of the code from iOS 14 that Apple is expected to reveal in June signal several new features and devices are on the way
actually get official unveiling in June versus further down the line
that would let users download instructional video clips for doing different exercises
strength training, running, cycling, rowing, outdoor walking, dance and yoga
iOS Health app is already a popular way to track steps and other fitness goals
By using Health to personalize or promote a new Fitness feature, Apple has an easy path to a huge user base
into fitness could endanger startups like Future, which offer customized workout routines with video clips demonstrating how to do each
The $11.5 million-funded Future actually sends you an Apple Watch with its $150 per month service to track your progress while using
visuals, sounds and vibrations to tell you when to switch exercises without having to look at your phone
indicating a payment mechanism, so Apple Fitness could be free
wallpaper selectorIn iOS 14, it appears that Apple will offer new categorizations for wallpapers beyond the existing Dynamic (slowly
shifting), Still and Live (move when touched) options
entrepreneurs in the space
It could endanger sites and apps like Vellum, Unsplash, Clarity, WLPPR and Walli that aggregate wallpapers for browsing, purchase or
Instead, Apple could make itself the ultimate aggregator by being built directly into the wallpaper settings
But for creators of beautiful wallpaper images, iOS 14 could potentially offer a new distribution method where their collections could be
available straight from where users install their phone backgrounds.The big question will be whether Apple merely works with a few providers
to add wallpaper packs for free, does financially backed deals to bring in providers or creates a full-blown marketplace for wallpapers
where creators can sell their imagery like developers do apps
By turning this formerly free feature into a marketplace, Apple could also start earning a cut of sales to add to its services
These small tracking tags could be attached to your wallet, keys, gadgets or other important or easily lost items, and then located using
AirTags may be powered by removable coin-shaped batteries, according to MacRumors.Native integration with iOS could make AirTags super-easy
They also could benefit from the ubiquity of Apple devices, as the company could let the crowd help find your stuff by allowing AirTags to
The $104 million-funded startup sells $20 to $35 tracking tags that locate devices from 150 to 400 feet away
It also sells a $30 per year subscription for free battery replacements and 30-day location history
might jump from startups to these new devices
Apple also could develop a similar premium subscription for battery or full AirTag replacements, as well as bonus tracking
potentially items in the real world to pull up helpful information
The code indicates Apple is testing the feature, codenamed Gobi, at Apple Stores and Starbucks to let users see product, pricing and
Gobi can recognize QR-style codes for specific locations like a certain shop, triggering a companion augmented reality experience.It appears
that an SDK would allow partners to build their own AR offerings and generate the QR codes that initiate them
heads-up display of information when you entered the right place.Apple moving to power lighter-weight AR experiences rather than just
offering the AR Kit infrastructure for developers to build full-fledged apps could create competition for a range of startups and other tech
have to know to download and then wait to install a different app for every place or product
Blippar have been working on AR scanning for years in hopes of making consumer packaged goods or retail locations come alive
But again, the need to download a separate app and remember to use it has kept these experiences out of the mainstream
