Taipei-based TNL Media Group acquires adtech startup Ad2iction

INSUBCONTINENT EXCLUSIVE:
Ad2iction
In addition to digital advertising and data analytics, Ad2iction also operates verticals like Agent Movie, a film site, and its brands will
remain independently run after joining TNL Media Group.Ad2iction currently serves about 500 brands with a cloud-based platform, called Ad2
CMP (creative management platform) that helps them analyze behavior and create digital content for displays and mobile devices.Launched in
2013 with The News Lens, a news site, TNL Media Group expanded through a series of partnerships and acquisitions and now includes a
portfolio of content brands dedicated to lifestyle, sports, technology and video content
For example, in 2018 it acquired Taiwanese tech news site INSIDE and sports site Sportsvision
The company focuses on creating Chinese-language content for users in Taiwan, Hong Kong and Southeast Asia, and English-language articles
to provide reports that use data analytics from its user base for clients like Dell, Uber and Ford.Inn a press statement, TNL Media Group
content platforms and diversify our product offerings with each bringing in more scale