INSUBCONTINENT EXCLUSIVE:
Augmented reality headset maker Magic Leap has struggled with the laws of physics and failed to get to market
That price seems ridiculous
price.Startups have been getting their valuations chopped when they go public
The whole economy is hurting due to coronavirus
Augmented Reality seems less interesting than virtual reality with people avoiding public places
Getting people to strap used AR hardware to their face for demos seems like a tough sell for the forseeable future.No one has proven a
killer consumer use case for augmented reality eyewear that warrants an expensive and awkward-to-wear gadget
My experiences with Magic Leap at Sundance Film Festival last year were laughably disappointing, with its clunky hardware, ghostly
projections, and narrow field of view.Apple and Facebook are throwing the enduring profits of iPhones and the News Feed into building a
Snapchat has built intermediary glasses since CEO Evan Spiegel thinks it will be a decade before AR headsets see mainstream adoption
AR rivals like Microsoft have better enterprise experience, connections, and distribution
then projected it would sell 100,000 headsets, but only moved 6,000 in the first six months, according to a daming report from The
The company suffered dozens of layoffs
It lost a $500 million contract to Microsoft last year
The CEOs of Apple, Google, and Facebook visited Magic Leap headquarters in 2016 to explore an acquisition deal, but no offers emerged.Is AR
eyewear part of the future? Almost surely
And is this startup valuable? Certainly somewhat
But Magic Leap may prove to be too little too early for a company burning cash by the hundreds of millions in a market newly fixated on
want to buy Magic Leap is telling
before widespread demand for AR headsets materializes, potential acquirers could likely hire away the talent and make up the development
time in cheaper ways than buying Magic Leap
If someone acquires them for too much, it feels like a write-off waiting to happen.
