INSUBCONTINENT EXCLUSIVE:
Dave Struzzi is the founder of Fame Arcade, a consultancy that works with innovative technology brands
His book, "App Store Fame and Fortune," was among the first to explore best practices for mobile app marketing. As organizers cancel events
with massive attendance, like SXSW (400,000 attendees), E3 (66,000), GDC (65,000) and Mobile World Congress (100,000), mobile game
developers have felt the crunch
developer, these events can prove worthwhile for building awareness, buzz and customer downloads
Real-time feedback from attendees, the ability to sign up users for beta campaigns, opportunities for bolstering subsequent email marketing
and the prestige of having your app live side-by-side with games produced by larger studios are unique qualities.It remains unclear if and
how developers that made investments will recover costs such as those for onsite promotion, print advertising, staff for booths and
Equally, if not more important though, is the added layer of opportunity cost for developers, especially those who sought to use these
events to launch something new.How important are launch moments for game developers? During the Game Developers Conference 2019, a new port
of Cuphead for Nintendo Switch was announced
Per Google Trends, web searches for the game reached their second-highest point of the year during the event (March 20th), only behind
simply kick the launch moment to their next big tentpole event
ways to salvage a launch lost to a trade show cancellation.
