INSUBCONTINENT EXCLUSIVE:
If anything, more than ever, people need cats
Similarly, the pair suggested that when it comes to startups bringing the direct-to-consumer model to the pet world, most of the focus has
been on dogs.At the same time, Wu and Wang pointed to a survey of 1,000 United States cat owners that they commissioned from market
while 74 percent wish they had healthier food options.Cat Person is supposed to deliver all of that, with an initial product lineup that
includes high-protein cat food (wet food, dry food and treats), a modular cat bed ($80), a cat bowl ($40, designed to prevent whisker
fatigue) and catnip toys ($7)
(Update: Or it would have exited, except I totally forgot that the deal was blocked by the FTC.) Wu also suggested that even though Cat
