INSUBCONTINENT EXCLUSIVE:
Founders should use this pause to re-assess processes and strategies
Dan Wheatley is CEO/co-founder of StraightTalk Consulting, a SaaS
operations and growth consultancy that works with B2B founders to implement long-term, data-driven growth strategies. Described by Sequoia
Capital as the black swan event of 2020, the long-term economic fallout of the COVID-19 pandemic on startups is still to be seen
However, one effect which is sure to disrupt the MO of many early-stage startups is the cancellation of events and conferences.According to
Forbes, more than 35.3 million people who were planning to attend an event have been forced to change their plans in recent months
And while some might lament being forced to leave their Metallica T-shirts and 2020 Summer Olympics flags in the cupboard, many startup
founders are biting their nails at the prospect of lost leads and connections from events and conferences.The silver lining: Forcing
run.Based on my experience, many early-stage startups waste lots of time and resources doing the rounds at events without clear aims, using
