INSUBCONTINENT EXCLUSIVE:
Today, $11 million-funded calendar app IRL is morphing from In Real Life to In Remote Life
It will now focus on helping people find, RSVP for, plan, share and chat about virtual events, from live-streamed concerts to esports
The former Greylock investor is well known for his product chops from jobs at Facebook, Twitter and LinkedIn
Robinhood, now valued at $7.6 billion and struggling to scale
screen content to center on virtual events people can attend from home
Each event can be added to your calendar that syncs with Google Cal, or Liked to add it to your profile that friends and fans can follow
also wants to make it easier to develop habits by letting you subscribe to workout, meditation and other schedules
With sports seasons suspended, IRL lets people sync with calendars of hip-hop album releases and more instead
The goal is that IRL will be able to merge offline events back into its content recommendations as social distancing subsides.The biggest
challenge for IRL will be tuning its event recommendation algorithm
many lonely low-quality events have sprung up
screen, but I found that can make the initial experience very hit-or-miss
The top events in each category were rarely exciting
While Down To Lunch failed in this space, now Facebook Messenger and Instagram are exploring it with their auto-status feature, and location
in with restaurant recommendations and renamed it Local
eventually.Revenue could come in the form of selling access to events through the app, or letting promoters and local businesses pay for
For now, though, IRL is building a deeper connection with event and content publishers with the upcoming launch of its free Add To Calendar
button they can build into their sites and emails
