INSUBCONTINENT EXCLUSIVE:
headlines for more than two years, thanks to the involvement of founder Jeffrey Katzenberg (who previously co-founded DreamWorks Animation)
star-studded content slate from filmmakers like Steven Spielberg, Guillermo del Toro, Lena Waithe and Catherine Hardwicke.Quibi is
launching with nearly 50 shows today
crash drama starring Sophie Turner)
All the episodes are less than 10 minutes in length, and can be viewed in either portrait or landscape mode.Quibi says it will be delivering
Quibi is also offering a 90-day free trial if you sign up before the end of April.Image Credits: QuibiIn a briefing with reporters last
with a big presentation at the Consumer Electronics Show, Super Bowl ads and more, the world has changed, with a global pandemic making this
a strange time to launch any product.People are certainly looking for distraction and escape right now
which allows for a seamless transition back-and-forth between portrait and landscape modes
reporters access to the full app.Judging from a few hours of exploration, Quibi is indeed as polished as Post and Conrad promised, making it
was torn between the two viewing modes
Portrait mode was more comfortable, particularly when I was watching a full seven- or eight-minute episode, but landscape mode looked much
more cinematic, and often included imagery that had been cropped out of the more narrow, vertical footage.Image Credits: QuibiIn addition,
tried to watch with someone else
and I liked seeing a courtroom reality show that leans more into humor than drama.At CES, Whitman positioned Quibi as the first platform to
truly take advantage of the new creative opportunities that mobile phones offer to filmmakers
The challenge will be convincing those viewers to stick around and pay a subscription fee
To do that, I suspect Quibi will need a breakout show, or something that really takes advantage of the phone in a new way
