INSUBCONTINENT EXCLUSIVE:
Social distancing requirements amid the COVID-19 pandemic may have canceled kids& birthday parties, but parents are finding new ways to take
While video chat apps like Zoom, Google Hangouts or FaceTime are an option for gathering kids together in the virtual space, there still the
challenge of what to do once there
A few companies are working to solve this challenge for parents who are looking for ideas to make their child birthday special in the time
of COVID-19.
Sky Zone
One business that been heavily impacted by government-mandated retail closures is Sky Zone, the indoor trampoline park
that home to dozens of kids& birthday parties per day
The company operates Sky Zone parks in more than 160 locations across the U.S
and Canada, mainly to franchisees, which have now temporarily closed due to the coronavirus outbreak.
To help give back to families who
still want a party while staying at home, Sky Zone has shifted its current focus to virtual birthday parties
The move not only offers parents the benefit of the hassle-free party planning that a typical events space provides, it also gives Sky Zone
a way to keep employees working during the business closures.
The party, however, is not a new source to replace the business lost revenue
Instead, Sky Zone is offering to host the party for free to parents for up to 10 guests
Parents will have the option to tip the party host at the end of the event to support Sky Zone team members.
To request a party, parents
fill out an online form with their information, then wait to hear from the Sky Zone representative who will schedule the party and create a
digital invitation with a link to join the party room
Parents forward the digital invite to their friends and family however they choose
Then, on the day of the event, everyone joins the virtual party, which is hosted via Zoom.
The party itself is a 20 to 25-minute experience
with the party host leading the kids through games and activities to get kids moving, like Simon Says, Dance Battles, Trivia and even
teaching the kids a TikTok dance
They&ll also lead the group in singing Happy Birthday to the Guest of Honor while parents bring in the cake.
The offering was first launched
on March 26, 2020 and already Sky Zone has hosted 30 parties and has more than 100 others scheduled.
The benefit of this party over a DIY
group chat is that the staff hosting the party are already used to working with kids
Plus, it an easy way for overworked parents to get the party handled when they don&t have time to organize more time-consuming events, like
a drive-by birthday parade, in-home scavenger hunt or the other alternative birthday party options some parents have turned to in this time
of crisis.
Roblox
Another company venturing into the virtual party space is gaming platform Roblox .
Already a huge online hangout for kids
in the pre-COVID-19 era, Roblox usage has been booming in recent weeks as kids stuck at home look for ways to socialize with both online and
real-life friends in the virtual world
Today, Roblox claims more than 120 million monthly active users and is now No
35 on App Annie 2020 ranking of the top 52 mobile game publishers by revenue.
The company says it was inspired by the stories of friends,
family and classmates connecting on its platform during the pandemic, including those who were hosting in-game birthday parties.
COVID-19
didn&t stop these kids from having a fun birthday party with friends
They were playing Epic Minigames on #Roblox—a great example of the #metaverse in action! https://t.co/W8eNghlWIA @TypicalRBLX @lifehacker
pic.twitter.com/n5G6wrEIYX
— Roblox Corp (@InsideRoblox) March 27, 2020
Together, with its developer community, Roblox on Friday launched
the new &Play Together& game sort, which makes it easier for players to find those games where you socialize with others — like visiting a
virtual shopping mall, going camping or riding virtual water slides, for example
The games in the Play Together game sort also offer VIP servers for 10 Robux (10 cents)
That allow users to play with family, friends, classmates and others they choose in a private virtual space — like a virtual birthday
party.
To create a VIP server, you first visit the individual game page on Roblox, then click on the &Servers& tab and then the button
&Create VIP Server.& Give your server a name, then invite others using the link provided
(Note that this is opting you into a subscription, so you&ll need to cancel it after the party ends — unless you want to retain the option
to have private playspaces like this going forward.)
If you can&t figure out this process, trust me that your child can show you the ropes
here.
While Roblox is popular with both boys and girls alike, a private match on Fornite is an alternative for some parents
The majority of Fornite players (roughly 73%) are male, so this could be an option for non-coed parties, for instance.
Caribu
For younger
children and toddlers whose virtual party may only involve gathering together extended family — like grandparents, aunts, uncles and
cousins, for example — there Caribu.
The family-friendly video calling app helps little ones get over their awkwardness about chatting
online by offering a variety of in-app activities
For birthday parties, Caribu paint and drawing feature could be a fun, mess-free activity
The app also includes other simple games like Tic-Tac-Toe, interactive word puzzles and word searches.
To help keep families connected
during the COVID-19 pandemic, AT-T is sponsoring 60 days of free access and unlimited use of the Caribu app, which offers in-app
subscriptions for its full content library, which includes kids& e-books.
Houseparty
For tweens and teens, the group video chat app
Houseparty is another option that works across mobile and desktop.
Houseparty has also seen significant growth due to coronavirus-related
lockdowns and home quarantines, particularly in Europe
During the week of March 21, Houseparty downloads surged at 423 times the average weekly number of downloads in Q4 2019.
What makes
Houseparty an option for a virtual party experience is that it not just another way to group chat — friends can play online games in the
chat, including Heads Up!, Trivia, Chips and Guac and Quick Draw
These are free to play, though there is an option to purchase more decks through in-app purchases for some games.
Evites with built-in video
chat
Even if you do choose to go the DIY route to host a simple FaceTime, Google Hangouts, Zoom or Skype video chat, there are ways to make
the invite more special than just a text
For example, the digital invitations service Evite has updated its app and website to now allow party hosts to add a video chat link to
their personalized invite.
The company is also beta testing its own Evite video chat, which is a more integrated option that allows up to
eight guests to be able to join from a tab within the invite.
Hobnob digital invites app has also updated to make it easier for friends to
send invitations for online-only events through Zoom, Facebook Live and YouTube Live.
Personalized Zoom invites
Another option for Zoom
users is the newly launched service ZmURL.
This free online tool lets you customize your Zoom video call invite URL with a title,
explanation, image and RSVP requirement
This latter RSVP feature means that only those you&ve specifically invited via email will be able to access the provided link and
join.
Live streams
Some parents have turned to live-streaming as an option for virtual parties, like those offered by YouTube or
Facebook.
While a Facebook Live stream may not have a party host like Sky Zone, or built-in options to play games like Caribu or Houseparty,
it does offer an easy way to share a celebration happening at home with others
Though children won&t have their own Facebook account (hopefully!), parents can send out invites to the parents of the child friends or
family members through a Facebook Group invite, for instance, or by posting a message about the virtual party on their own profile
Participants can then watch the stream together as the child opens gifts left on the porch (and wiped down) and celebrates at home with
family.
While technology can help to facilitate these virtual events, parents can take extra steps to make a virtual party special
Some local businesses that used to send characters — like superheroes or Disney princesses — to kids& birthday parties are now offering
to record video messages or even join a virtual party the parent is hosting
Neighbors and friends can decorate the yard or leave chalk messages
Surprise balloon drops, car parades, scavenger hunts and other activities can make the party memorable for other reasons besides being the
child first quarantine birthday.
