INSUBCONTINENT EXCLUSIVE:
Steve Blank is the creator of the Lean Startup movement, a serial entrepreneur-turned-academic who is an adjunct professor at Stanford
University and a senior fellow at Columbia University
He helped start the National Science Foundation Innovation Corps; Hacking for Defense and its sister programs, including Hacking for
To build products people want and will really use, founders first need to validate the problem/need, then understand whether their solution
finding product-market fit).Finally, to have a better chance of a viable enterprise, they need to test all the other hypotheses in their
business/mission model (pricing, demand creation, revenue, costs, etc.).The key principles of customer development are:There are no facts
inside the building, so get the heck outside.All you have are a series of untested hypotheses.You can test your hypotheses with a series of
